If you have second thoughts about how to promote your business, this article is for you.
Start with great photography, and you will never be wrong. Here is why.
Investing in corporate photography is highly beneficial because you can use in so many ways on so many channels, both in tradition print media or for digital technologies. What creates excellent credibility is if you have corporate headshots made in one consistent photo style. These photos can be used on LinkedIn, for interviews, media coverage, corporate presentations, catalogs, news or blog section social media channels e-mail marketing.
Also, if you are in the e-commerce space taking photos of your products, both for your e-commerce website, Amazon store or Etsy, the usage is massive. People would rather trust the companies that have better photography than those who don’t. Having excellent corporate photography is not just important for potential clients and partners but potential workers as well. People who are searching the job offers, they are also looking at how the company looks like on Google business, Linkedin, Glassdoor, Yelp, Built in.. or similar platforms. Therefore photography can help to build credibility.